It’s definitely amazing to see how many Realtors purchase leads without any guarantees. Why would you purchase anything without first knowing you will in fact get what you bought? Below are real examples of what needs to be guaranteed. If you see a company that doesn’t guarantee the following, keep looking :
Exclusivity – Receiving 80 leads a month is AWESOME , but if you’re sharing them with 8 other Realtors it’s a complete WASTE OF MONEY. This isn’t LendingTree… this is about home buyers . Do you think a prospective home buyer really wants to be contacted by up to 9 Real Estate Agents ? Of course not, and you definitely do not want to be the last Real Estate Agent to call them. eLeadMarketing guarantees each lead to be exclusive. This has been the same policy since the day we opened our doors back in 2002.
Fresh – What sounds better… 15 leads that are 2 weeks old, or 8 leads that are within the last hour? Of course everyone will say the fresh 9 leads. The longer a lead sits in the “might as well throw away bin” the less chance you will even have the ability to contact these in all likelihood buyers. The Relocation Professionals has a current “lead to live” ratio of less than 2 hours. That means from the time a prospective home buyers completes the form, you will receive that lead in an average of 2 hours. Forget about weeks… those are “might as well throw give up leads.”
Scrubbed – A lead from George Bush , John Doe , or Jack Bauer is a total waste of your time. What this means is the leads you are receiving are not viewed by single eye, and possibly not even scrubbed with an application/software. If a company doesn’t even have time to view a lead, why would you want to buy from them? At The Relocation Professionals we have a “professional team” that goes through all of these prospective home buyer contacts one lead at a time. Each home buyer contact goes through an automated (our own software) script that automatically deletes any bad information. Then each home buyer lead is viewed by human eye to further verify the information looks appropriate. If at this time any lead does not look accurate, we delete it. No questions asked.
New Technology (411 Matching) – We have developed a new way of further increasing the value of our leads. Our engineers have created a 411 matching script that matches every single lead (phone numbers) to a national phone number database. Thus giving you even more contact numbers to be able to reach these potential buyers. Plus we go even further; if you receive a phone number that has been disconnected, or is not valid… we simply credit you.
